| Expert Guidance |
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You may already have a definite idea of how your new website should be styled. If you are unsure, we'll guide you through the entire process and make suggestions based on your responses to a website questionnaire we'll send you. You will always have the final say. We're located right here in Austin and you can reach us by phone or email -- and we'll always get back to you in a timely fashion.
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| Strategic Marketing Content Review |
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Unlike most web design firms whose principals come from graphics or I.T. backgrounds, Austex Websites is led by a sales and marketing professional with experience in generating leads and sales through the Internet. We will review your content and give you guidance on formatting it to achieve the maximum online marketing impact.
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| Passive SEO (Search Engine Optimization) |
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Passive SEO is the planned approach to the coding and content of your website, with the ultimate goal of having your website highly ranked for specific search phrases in the results of major search engines. Passive SEO is built into your website and requires very little maintenance. Passive SEO includes targeted page titleing, content organization and hyperlink strategy. Austex Websites subscribes to the methodologies outlined in the Google Search Engine Optimization Starter Guide (PDF).
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| Hosting and Domain Name Guidance |
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The days of having your domain name and website hosting being controlled by your web developer are long gone. Both domain names and hosting have become a commodity and there are a lot of excellent and very inexpensive options out there. Over 90% of all the websites we've built have hosting plans (including email and database capability) that are under $10 per month.
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| Site Analytics |
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The ability to track visitors to your site can provide important business intelligence. We can install Google Analytics on your new website and you'll be able to track a multitude of statistics, including number of visitors, average time spent on each page of your website, search phrases that visitors used to find you, and many more.
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| W3C Compliancy |
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The World Wide Web Consortium (W3C) is an international community where Member organizations, a full-time staff, and the public work together to develop Web standards. A website whose code validates to W3C standards is more likely to display properly across most browsers. It is our opinion that a W3C compliant site will be viewed more favorably by the major search engines.
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