SEO - Search Engine Optimization
SEO is the planned approach to the coding and content of your website, in addition to ongoing activities, with the ultimate goal of having your website highly ranked for
specific search phrases in the results of major search engines.
Passive SEO vs. Active SEO
Passive SEO is built into your website and requires very little maintenance. Passive SEO includes things like proper page titling, content organization and hyperlink strategy.
All websites designed and developed by Austex Websites include passive SEO.
Active SEO refers to things you can do
outside of your website on an ongoing basis. These include social media strategies, blogging, article placement, and backlink strategies.
SEO Methodology
Currently, Google dominates the search engine arena with an approximate 65% market share. All other search engines pale in comparison. Therefore, we believe that SEO should be practiced to Google's standards, which will also result in better performance in the remaining search engines.
In addition to proven SEO methods we've developed over the years, Austex Websites follows the methodologies outlined in the Google Search Engine Optimization Starter Guide.
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The Proof is in the Pudding - Google Page 1
For years, we've practiced the above SEO methodologies on our own website. As of Monday, April 1, 2013, this website appears on Google page one for the following search phrases:
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