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A poorly designed website, or even worse, a website with broken links and missing pages tells your prospective customer that you lack attention to detail. Take a minute to look at your biggest competitor's website... how does your site stand up?
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There are other reasons to consider redesigning your site. Web technology is constantly changing and if your site has not been updated in several years, chances are you're missing out on opportunities to increase it's effectiveness. If your site wasn't built with SEO
(Search Engine Optimization) in mind, you are
definitely missing traffic. Millions of people are searching for goods and services on the internet every day - are you getting a piece of that pie?
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Your current website may be in perfect working order, have sound
navigation, up-to-date links, and decent traffic, but how many of your
visitors do you convert into customers?
What is the main goal of your website and is it achieving that goal?
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Before and After Website Redesign Example:
American Corporate Services - TMI! |
American Corporate Services, a large medical office supply company, had a website with
way too much information on the home page. This was confusing to users and prospective customers.
Austex Websites worked with ACS to hone their offerings down to a concise and attractive home page, with eye-pleasing graphics.
A Volusion Ecommerce solution was incorporated into the website to streamline the company's online sales.
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